“Why would I want to buy jeans that are made to look like I already wore them, those creases are not my creases. Not my whiskers, not my honeycombs..and…not at the right spot aaarggghh. Nightmare! ”
Our essential line-up are made solely from raw denim. Why? Because we are suckers for raw denim! And also because raw denim has the ability to fade or age beautifully. The fading and aging process is all depends on how intense the jeans are worn.
As for those who still has no clue what raw denim is, here’s a little quick read to explain what raw denim is all about.
“Raw denim is one of the only fabrics available that really evolves and changes”
Dry or raw denim, as opposed to washed denim, is a denim fabric that is not washed after being dyed during its production. Over time, denim will generally fade, which is often considered desirable. During the process of wear, it is typical to see fading on areas that generally receive the most stress, which includes the upper thighs (whiskers), the ankles (stacks) and behind the knees (honey combs).
After being crafted into an article of clothing, most denim is washed to make it softer and to reduce or eliminate shrinkage which could cause an item to not fit after the owner washes it. In addition to being washed, non-dry denim is sometimes artificially “distressed” to achieve a worn look.
Much of the appeal of factory distressed denim is that it looks similar to dry denim that has, with time, faded. With dry denim, however, such fading is affected by the body of the person who wears the jeans and the activities of his or her daily life. This creates what many enthusiasts feel to be a more natural, unique look than pre-distressed denim.
To facilitate the natural distressing process, some wearers of dry denim will often abstain from washing their jeans for more than six months,though it is not a necessity for fading. Often, enthusiasts will just hang their unwashed denim to help get rid of the smell. An overnight stay in a freezer is also considered to kill off the smell unwashed denim accumulates. Contrary to popular belief, the effects of this long period without washing are actually minimal as far as bacteria and overall hygiene go.
Breaking in a pair of raw denim jeans isn’t for the casual wearer; it’s a commitment.